According to a press release from Moorings, they are launching a new base in The Canary Islands to better serve European charters. To accomodate this market, they've set up a partnership (through their "Preferred Partner Program") with Alboran Charters, a company with many years of operating experience in the region. 41'-47' boats will be available for charter out of Tenerife, the heart of the Canaries.

This is another interesting move for Moorings. It's the 4th partnership they have engaged in which is a departure from actually opening a new base and capitalizing it with their own money. This can be a good sitation for the existing market AND a company like Moorings. But, the success will hinge upon the quality of the existing company, their ability to run a solid business, and meet the expectations of the "Moorings customer".

They are saying all of the right things (see quotes below from the press release). But, I would like your opinion. Who has chartered with any of the other partners out there (Pacific NW, for example)? Any comments?

From the Press Release:

"Alboran Charter has many years of experience with active tourist destinations such as the Balearic Islands, the Costa Brava and the Canaries, and have built a reputation of excellence with a focus on service to their customers," commented Raul Bermudez, Vice President of Sales and Marketing for The Moorings. "We are very proud to offer our customers the unique cruising grounds of this Atlantic destination through such a quality company," he added.

"Becoming a member of The Moorings family is a natural fit for our company, given The Moorings' reputation as the world's premier yacht charter company," commented Fernando Garzon, General Manager of Alboran Charters. "Both our companies will benefit from this collaboration. The Moorings' customers will now be able to explore the superb marine life and beaches of the Canary islands and our local customers will now have access to the 42 locations offered by The Moorings."